By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna’s Regional Director Stephen Walker explains how his company is helping brands explore tomorrow, now.
In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.
Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.
Wunderman Thompson is a leading creative agency specialising in building personalised connections and enduring relationships through advertising, digital and experiences.
Home to the central government, a thriving film industry, the Royal New Zealand Ballet, two universities and a more than generous distribution of incredibly steep hills, Te Whanganui-a-Tara has built a reputation as the heart of New Zealand’s creativity.
With the belief that emotional brand advertising should sit at the heart of a successful long-term marketing campaign, Trustpower and Art & Industry set out to create a strong, emotional story that people would really feel.
The Awards – now in its 30th year – will therefore go ahead as a Virtual Event on December 2. This will be streamed via NZ Marketing Awards – New Zealand Marketing Magazine, at 12pm.
At its simplest and most powerful, Kirsten Ogden of Woods Agency says brand strategy is the acknowledgement that you’re in a relationship with your customer. Here, she explains how marketers should be working with their agency partners to grow this relationship.
Content marketing is an increasingly important revenue generator for New Zealand magazine publishers, this according to an informal Magazine Publishers Association survey. It also has the potential to give marketers greater access to audiences with significantly less output.
Tourism New Zealand has taken out Brand of the Year at this year’s Asia Pacific Effies.