NZ Marketing Team, Author at New Zealand Marketing magazine

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NZ Marketing and TRA launch Agency Perceptions Survey 2023

Are you a marketing decision maker? Take our ‘Agency Perceptions Survey: What Marketers Want’, in partnership with TRA.

Cartology shares insights into the habits of consumers, and what they mean for brands operating across hybrid environments.

With the impending launch of Netflix advertising, dentsu Aotearoa is poised to help clients evaluate if this opportunity is right for them.

Liz Fraser, Commercial Director at MediaWorks NZ, responds to questions about the success of the company in this important sector.

With more marketing channels available, you’d think getting your message out would be a breeze. Not so, says Struan Abernethy, CEO of REACH

Stuff’s NowNext surveys tap into how Kiwis are feeling and provide audiences and commercial partners with more of what they want and need.

Retailers are increasingly tapping into the power of social media to reach customers and sell their products.

Matt Jenks believes there are three critical components to developing great strategy. He shares them here and why they (mostly) work.

The pandemic may have accelerated online shopping but don’t go hanging a closed sign on your bricks and mortar store just yet says Jo Gaines.

Haydn Kerr and Wihan Meerholz share their thoughts on display advertising, calling on creatives to embrace the limitations of this form.