Insight into the hearts and minds of New Zealanders
Stuff’s NowNext surveys tap into how Kiwis are feeling and provide audiences and commercial partners with more of what they want and need.
AuthorNZ Marketing Team
Social shopping – The next big online selling platform
Retailers are increasingly tapping into the power of social media to reach customers and sell their products.
Embrace, search, fail: a formula to great strategy
Matt Jenks believes there are three critical components to developing great strategy. He shares them here and why they (mostly) work.
Show you know your customer
The pandemic may have accelerated online shopping but don’t go hanging a closed sign on your bricks and mortar store just yet says Jo Gaines.
Why is the smartest ad format in the world so…stupid?
Haydn Kerr and Wihan Meerholz share their thoughts on display advertising, calling on creatives to embrace the limitations of this form.
Omnichannel vs Multichannel: What’s the difference?
Omnichannel & multichannel are words thrown around marketing circles. But what’s the difference and are there pros and cons for each?
Juanita Neville Te-Rito of RX
Juanita Neville-Te Rito shares insight into how she’s helping brands become more customer centric in today’s hyper-competitive environment.
Audience segmentation: Marketing automation based on what your customers do
Caitlin Salter talks with brand marketers who are doing audience segmentation well, and the tech suppliers helping it happen.
Finding marketing automation’s promised land
The CXM team at Proximity New Zealand answer the questions they hear most often from marketers who are kicking marketing automation’s tires.
NZ Marketing magazine wins Best Trade Magazine at Magazine Media Awards 2022
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.