Mark Ritson headlines new campaign showcasing top brand work on YouTube
A campaign for YouTube fronted by Mark Ritson explores how leading brands are achieving their short and long term marketing goals on the platform.
Smart thinking + straight talking brought to you by 
AuthorNZ Marketing Team
Using podcasts as a brand vehicle: A Q&A with Dr. Lewis Tennant
Lecturer Dr. Lewis Tennant, of the popular Verbal Highs podcast, shares his thoughts on the impact of podcasts on brand awareness.
Whittaker’s takes top spots as NZ’s most trusted brands unveiled
Whittaker’s has taken out three of the top spots in the 24th Annual Most Trusted Brands survey, as declared by Reader’s Digest.
AUT research finds radio essential in forging social connections
Recent research out of AUT’s School of Communication Studies has reaffirmed the importance of radio as a crucial public utility.
Call for Entries Webinar answers tricky TVNZ-NZ Marketing Awards questions
On April 12, a group of marketers took part in our Special Event: Call for Entries Webinar which included a crash course on the 2023 TVNZ-NZ Marketing Awards.
Speedy Signs: Putting brands on the map for 25 years
In 1998 Grant and Sarah Archibald decided to establish their own business. Now they reflect on a quarter-century of Speedy Signs.
Reason launches People Playbook
Reason Agency has launched its People Playbook, emphasising its people-first philosophy which has been refined since 2009 by its founders.
AA takes new direction, appoints first CMO
The AA has appointed Jenni Ryan as CMO, a newly created role as the legacy brand approaches its 120th anniversary.
Crescendo: Podcast production with a conscience
Reece Muir, Crescendo Studio’s Production Manager, shares his top tips and tricks for creating a successful podcast.
Taking marketing to the next level: An inside look at Quantum Jump
When Ben Goodale identified an untapped niche during a career break he decided to launch Quantum Jump.