NZ Marketing Team, Author at New Zealand Marketing Magazine

New technology is transforming OOH advertising

Liz Fraser, Commercial Director at MediaWorks NZ, responds to questions about the success of the company in this important sector.

With more marketing channels available, you’d think getting your message out would be a breeze. Not so, says Struan Abernethy, CEO of REACH

Stuff’s NowNext surveys tap into how Kiwis are feeling and provide audiences and commercial partners with more of what they want and need.

Retailers are increasingly tapping into the power of social media to reach customers and sell their products.

Matt Jenks believes there are three critical components to developing great strategy. He shares them here and why they (mostly) work.

The pandemic may have accelerated online shopping but don’t go hanging a closed sign on your bricks and mortar store just yet says Jo Gaines.

Haydn Kerr and Wihan Meerholz share their thoughts on display advertising, calling on creatives to embrace the limitations of this form.

Omnichannel & multichannel are words thrown around marketing circles. But what’s the difference and are there pros and cons for each?

Juanita Neville-Te Rito shares insight into how she’s helping brands become more customer centric in today’s hyper-competitive environment.

Caitlin Salter talks with brand marketers who are doing audience segmentation well, and the tech suppliers helping it happen.