Reinventing for a new world
Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.
AuthorNZ Marketing Team
Proximity: The future is customer
Known for their award-winning Made For You Review for Spark, Proximity talks what it takes to create a win-win for client and customer.
Reaching for the Sky
Sarah Pepworth was revealed to be the newly-appointed Head of Brand Marketing at Sky and we catch up with her to discuss the company’s future vision.
Lassoo redefines success with new brand promise
After two decades, Lassoo Media and PR are introducing a new brand promise that is set to bring something new to the landscape.
2023 winner Brother NZ on how the NZ Marketing Awards celebrate industry success
Brother NZ Marketing Manager Julie Chappell on the company’s big wins in 2023 and why the NZ Marketing Awards are important for the industry.
Battle of the budgets: PR and the paid vs earned debate
NZ Marketing takes a dive into the ongoing debate of earned media vs paid media debate in a world of cutthroat budgets.
2023 winner Rockit Global on how the NZ Marketing Awards helps them share their story
We talk to Julian Smith, GM global marketing of apple distributor Rockit Global. In 2023, Rockit Global won Marketing Team of the Year.
ANZ’s Group CMO on making better marketing
Taking the biggest marketing job at ANZ, Astrud Burgess tells NZ Marketing what she is focusing on when taking up the new role.
Harvey Cameron and Nero Motion combine forces
As the demand for complex digital development and branding solutions grow, Harvey Cameron and Nero Motion team up for their clients.
Marketing trend report: A three-dimensional shift
From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.