NZ Marketing Team, Author at New Zealand Marketing magazine

Best B2C Marketing Campaign winner 2025: DB Breweries

Export Ultra hit the spot for beer lovers with its Cold Call Back Service that saw rapper Vanilla Ice save brews from disaster.

To stay true to its commitment to keeping grocery prices low, Pak’nSave used data and tech to help shoppers save with its Top 50 price check.

Meadow Fresh and brand ambassador Steven Adams took on the liquid breakfast giant to win over young families with Quick Brekkie.

It was dubbed the ‘impossible brief’ but a tricky sexual health topic was turned on its head to give us bragging rights over herpes.

With a tight deadline and modest budget, Sharesies transformed customers’ perceptions about its products – prompting them to sign up for more.

With public transport use down and traffic up, Auckland Transport set out to convince car-obsessed locals to try new ways to get around.

Pak’nSave stuck to its core idea – using the most affordable spokesperson to illustrate its lowest food price promise for 18 years.

At just 22, Simran Wadhawan hit the road to success at full speed, becoming the youngest marketer at Goodman Fielder.

Spark could’ve flashed cash like every other ‘n00b’ brand, or actually done something for the community. It chose doing.

Matthew Pickering has driven a remarkable turnaround during his long term at ANZ, and he shows no sign of slowing down.