David ‘DT’ Thomason’s advice on writing briefs
Advertising legend David ‘DT’ Thomason was behind the strategy for Tina from Turners. He knows a thing or two about writing briefs.
AuthorNZ Marketing Team
Paying for content: should media outlets let us read for free?
As media outlets hide articles behind paywalls or introduce subscriber models, industry figures join the debate about whether it’s right to charge readers for the news.
YouTube NZ Marketing Awards judges 2025
Here is a full list of the YouTube NZ Marketing Awards judges for 2025. Judging takes place over two rounds. For more information about the […]
Record number of entries for the YouTube NZ Marketing Awards 2025
More entries than ever have been submitted into the this year’s edition of the YouTube NZ Marketing Awards.
The Future of Measurement 2025 reveals media measurement trends
WARC has released The Future of Measurement 2025, exploring the latest emerging trends in media and creative measurement.
DoubleVerify shares key streaming insights in 2025 report
DoubleVerify has released its latest report, offering an in-depth look at the state of streaming TV advertising in 2025.
Two-thirds of APAC marketers struggle to reach target audience
Pipeline360 reveals most APAC marketers struggle to reach key audiences, stressing the need for better customer insights in a diverse market.
Map of Adland 2025
Each year NZ Marketing produces a map of creative, media, digital, PR and specialist agencies in Aotearoa. Map of Adland 2025 features an actual drawing […]
ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’
ThinkTV has launched ‘The TV Advertising Paradox’ – a campaign highlighting the incredible reach and ROI of television advertising.
Milk Creative Director shares how great ideas come about
Milk Creative Director Anthony Hos says bouncing ideas off colleagues always makes work better, sharing how their creative ideas come to life.