Google launches AI marketing tool Pomelli
Google Labs and DeepMind have launched Pomelli, an AI marketing tool that creates on-brand content in three steps.
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People want brands to put them first – TRA report
People aren’t anti-tech, they’re pro-human. Colleen Ryan of TRA says that to be future-ready, brands must put people first.
‘Successful brands feel human’ – branding expert Henry Ong
A brand strategy powerhouse at Universal Pictures, Henry Ong talks to NZ Marketing about how powerful storytelling connects people to brands.
Top Dogs of Marketing: Bear, Byrdie, Bella and Lady Baabaa from Likeminds
This motley crew includes two border terriers, a huntaway and… a lamb? Read on to see how these fluffy creatures contribute to agency life.
Why being bold to be different is key to igniting growth
At Kantar Ignite 2025, industry experts urged marketers to stand out, stay authentic and build culturally vibrant, creatively bold brands.
Top Dogs of Marketing: Margot from Academy In-House
Margot from Academy In-House is an expert at finding gaps in the market. The English springer spaniel holds the title of Proximity Engineer.
Think: What’s the truth only your brand can tell?
New Zealand’s top independent agency, Federation, shifts the dial for brands by asking questions that cut through.
Excellence in B2B Marketing Strategy winner 2025: Fisher & Paykel Healthcare
When Fisher & Paykel Healthcare achieved a world-first in the treatment of sleep apnoea – their AutoFit mask – it took some bold steps to prove its benefits.
Excellence in Consumer Products & Services Strategy winner 2025: One New Zealand
One NZ’s goal is simple: to be the number one choice for Kiwis upgrading their phone – and One Wallet gives it a strategic edge.
Excellence in Data Insights Strategy winner 2025: Summerset Retirement Villages
Summerset boosted sales with a hyper-local data approach, achieving record occupation rights agreement sales.