People, assets & innovation key for MediaWorks
New CEO of Outdoor at MediaWorks talks to NZ Marketing about the future of the Out of Home advertising space.
Out of home
Out of home: the last mass media
Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.
Wētā Workshop, MediaWorks, and MBM ‘trolls’ the norm with launch of 3DOOH billboards
Passengers passing through Wellington Airport during June and July encountered what appeared to be a troll causing chaos.
Taking OOH into the future
Twenty twenty two promises a lot of movement in OOH in the way of standards, measurements, and buying opportunities.
New technology is transforming OOH advertising
Liz Fraser, Commercial Director at MediaWorks NZ, responds to questions about the success of the company in this important sector.
David Owen of oOh!media
Out-of-home outfit oOh!media is taking its smarts to the next level with the appointment of a new Research & Insights Director. Tasked with understanding the evolution of oOh!media’s consumers, the former Research Manager at TVNZ talks up the strengths of the sector and shares how he’s helping marketers overcome its challenges.
The Subtleties of Selling Out of Home
Heading up an award-winning sales team at oOh!media, Sales Director Ben Gibb sits down with NZ Marketing for a wide-ranging discussion on the state of OOH in the time of Covid-19. He shares unique insight on where the industry is headed, the impact of new technologies such as programmatic and his winning sales philosophy.