NV Interactive celebrates 25 years
After 25 years in business, NZ Interactive looks back at its legacy and focuses on the next chapter. Meet the team and hear what lies ahead.
issue 83
A collection of news stories and features published in NZ Marketing magazine issue 83, June-August 2025.
Read more from the archives
Comms Council census shows diversity is a priority
The Comms Council has early results from its latest DEI Census Survey. There’s still a lot of room for progress, says its CEO Simon Lendrum. […]
Local matters: regional reporting is good for communities and the media industry
Regional reporting is the lifeblood of the media industry. It does more than just feed the news machine, it binds communities together.
How retail media expert Samantha Osborne connects with customers
Samantha Osborne, general manager of Cartology NZ, loves an opportunity to drive results. She’s been at the forefront of retail media in New Zealand from the beginning.
Adaptive strategy: how your B2B company can be ready for anything
Clever marketers are using ‘adaptive strategy’ to steer a course for success and help B2B companies stay ready for anything.
Penguins turn Trump’s tariffs into triumph in just 24 hours
Creative studio Kindred didn’t hesitate when the tariff-hit penguins of Heard Island came knocking with an idea. When you think of Donald Trump, penguins aren’t […]
How can juniors get a foot in the door at agencies?
The job market for juniors is hard as hundreds of grads compete to join the agency rat race. Lola Bellamy-Hill reports from CV land.
AI is an ebike for the mind
Most people don’t know where gen AI is headed. Smudge founder Reuben Bijl says Chat GPT feels like riding an ebike.
What the Omnicom-IPG merger means for media in NZ
The Omnicom-IPG merger may look like a global play, but in a market like New Zealand, the local fallout could be massive. Alex Radford, partner and co-founder at D3, analyses the potential consequences.
What’s the ideal frequency for out of home?
What happens to the brain when you see a billboard – and does it still light up on repeat viewings? JCDecaux decided to find out.