David ‘DT’ Thomason’s advice on writing briefs
Advertising legend David ‘DT’ Thomason was behind the strategy for Tina from Turners. He knows a thing or two about writing briefs.
issue 82
A collection of news stories and features that were published in NZ Marketing magazine issue 82, March-April 2025.
Read more from the archives
Anthem wants clients to find their most powerful voice
Anthem’s founders wanted to break free from traditional corporate comms to tell clients’ stories in new ways. This is their story.
Cancer charity chooses the light side of breast health
Breast Cancer Foundation NZ chose a playful take on a serious topic with its Normal for Me campaign. Here’s why.
Where are all the women exec creative directors?
How do we get more women exec creative directors? Three who’ve done it share their ideas. The good news is: we can all help.
Why wait? Grow your own women creative leaders
DDB Aotearoa CEO Priya Patel says supporting women into creative leadership is a priority. She talks us through how it works at DDB.
Three famous logo redesign fails… and a great local success
Logo redesign can be controversial, but it’s rare for brands to reverse course. Here are three prominent rebrands that went horribly wrong, and a Kiwi hit.
Using out of home in the regions helps maximise cut-through
Marketers are winning with out of home advertising, but are they missing the bigger picture? Perhaps it’s time to look beyond metro areas.
How marketers can thrive in 2025
‘Survive to 2025’ is so last year. With economic green shoots emerging, NZ Marketing magazine looks at how marketers can thrive in 2025.
Lessons from the Jaguar rebrand
Everyone had an opinion about the new Jaguar logo. Kiwi design experts have their say on what local brands can learn from it.
New Marketing Association training workshops for 2025
The new Marketing Association workshops offer practical and hands-on training to upgrade your marketing game.