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Industry Insight

Behind the scenes: Gravy Train puts KFC back on track

September 2, 2024April 1, 2025

In an effort to introduce KFC’s new marketing strategy, the fast-food chain teamed up with Special PR to get things on the road.

Not much change, but a lot of differences

August 28, 2024April 1, 2025

For the first time Australians were surveyed on what their favourite ad is, so what is the difference between the two audiences?

How FreshChoice and Dentsu won Cannes silver for their pop-up supermarket in the bush

July 17, 2024July 17, 2024

A pop-up supermarket aisle in the middle of the bush and the non-stop full noise of the Cannes Lions. They might seem like a Venn […]

Making the most of it

July 17, 2024June 3, 2025

Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.

The New Era of Michael Hill honours heritage, looks to future

July 16, 2024April 1, 2025

Chadstone, a Melbourne shopping mall described as The Fashion Capital, seems like the logical place to launch The New Era of Michael Hill.

Lucky you!

July 15, 2024April 1, 2025

Our research gurus Carl Davidson and Duncan Stuart look into how much luck is involved when it comes to marketing.

Deep Dive

Spark Foundry brings the ‘silver platter’ to New Zealand

September 8, 2023September 8, 2023

Nestled within the walls of the iconic Saatchi & Saatchi building, NZ Marketing visits Spark Foundry NZ 18 months after its inception.

Dialling up a transformation: Vodafone NZ’s journey to One NZ

September 6, 2023September 4, 2023

Vodafone NZ’s metamorphosis into One NZ represents a complete brand transformation from international brand to local.

Capturing the summer that never sleeps

June 16, 2023December 9, 2024

When Special presented a script including a mer-man, pillow marshmallows, and a half-fox half-human, the Kathmandu team said, “let’s do it!”

Taking OOH into the future

March 20, 2023March 21, 2023

Twenty twenty two promises a lot of movement in OOH in the way of standards, measurements, and buying opportunities.

Seven things ecommerce brands get wrong (and how to fix them)

What life is like for juniors trying to join the rat race

Why readers love magazines

Lessons from the Jaguar rebrand

The famous logo fails... and a local hit

My first 30 days working at an agency

Gen Z spills the tea

What is the ideal frequency for out of home?

Behind the scenes: Gravy Train puts KFC back on track

Not much change, but a lot of differences

How FreshChoice and Dentsu won Cannes silver for their pop-up supermarket in the bush

Making the most of it

The New Era of Michael Hill honours heritage, looks to future

Lucky you!

Spark Foundry brings the ‘silver platter’ to New Zealand

Dialling up a transformation: Vodafone NZ’s journey to One NZ

Capturing the summer that never sleeps

Taking OOH into the future

2023: The year we got (artificial) intelligence

Be the best CMO you can in 2023

Powerful communities and seamless customer service

Media Mover: Tova O’Brien

Four Square’s medieval marketing magic

Powering up the energy drink sector

Love & Obsession

Turning the agency model inside out

Adaptive retail the next evolution in retail