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Top Dogs

Introducing... Top Dogs of Marketing
What life is like for juniors trying to join the rat race
Why readers love magazines
Lessons from the Jaguar rebrand
The famous logo fails... and a local hit
My first 30 days working at an agency
Gen Z spills the tea
What is the ideal frequency for out of home?

AI is an ebike for the mind

Where are all the women exec creative directors?

Industry Insight

Marketing trend report: Wallet wise

Marketing trend report: Wallet wise

April 17, 2024April 17, 2024

From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.

Marketing trend report: The future of personalisation

Marketing trend report: The future of personalisation

April 17, 2024April 17, 2024

From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.

Marketing trend report: The era of in-house production

Marketing trend report: The era of in-house production

April 17, 2024April 17, 2024

From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.

Marketing trend report: Harnessing data and research

Marketing trend report: Harnessing data and research

April 17, 2024April 17, 2024

From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.

Marketing trend report: The rise of ‘integrity economics’

Marketing trend report: The rise of ‘integrity economics’

April 17, 2024April 17, 2024

From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.

Marketing trend report: A game changer in the marketing world

Marketing trend report: A game changer in the marketing world

April 17, 2024April 17, 2024

From the obvious changes that AI is set to bring, to some more unexpected trends, we speak to a wide range of industry experts to find out what they anticipate to change the marketing landscape in 2024.

Past Marketing Awards Winners

Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024

Best Use of Video Marketing Campaign Winner 2024

Best Use of Content Marketing Campaign Winner 2024

Best Retail & E-commerce Marketing Campaign Winner 2024

Best Public Sector/Government Marketing Campaign Winner 2024

Best Not-For-Profit Marketing Campaign Winner 2024

Best In-House Marketing Campaign Winner 2024

Best Data-Driven Marketing Campaign Winner 2024

Best B to C Marketing Campaign winner 2024

Best B to B Marketing Campaign Winner 2024

Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2024

Excellence in Sponsorship Strategy Winner 2024

Excellence in Social Purpose Driven Marketing Strategy winner 2024

Excellence in Public Sector/Government Marketing Strategy Winner 2024

Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024

Excellence in Not-For-Profit Marketing Strategy Winner 2024

Excellence in Marketing Communication Strategy Winner 2024

Excellence in Long-Term Marketing Strategy Winner 2024

Excellence in Financial & Banking Marketing Strategy Winner 2024

Excellence in Fast Moving Consumer Goods Strategy Winner 2024

Excellence in Data Insights Strategy Winner 2024

Marketing Team of the Year 2024

Future Marketer of the Year 2024

Marketer of the Year 2024

Brand of the Year Winner 2024

Excellence in Consumer Products & Services Strategy Winner 2024

Excellence in Brand Transformation Strategy Winner 2024

Best Overall Marketing Campaign Winner 2024

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards 2024 Hall of Fame

Announcing… the winners of the YouTube-NZ Marketing Awards 2024

Deep Dive

Does your brand have character?

Does your brand have character?

November 16, 2022December 16, 2022

Lloyd Thomason, Communication and Brand Strategist at TRA, explains why brand characters are dominating New Zealand’s Favourite Ads list. TRA, in partnership with ThinkTV, regularly surveys […]

Aligning values: Responsible media and brand messaging

Aligning values: Responsible media and brand messaging

October 26, 2022October 26, 2022

Graham Medcalf takes a look at how our uncertain world is making us rethink our values and consumer interactions.

Ahmad Salim of Deloitte Digital Creative NZ

Ahmad Salim of Deloitte Digital Creative NZ

October 17, 2022October 5, 2022

Ahmad Salim shares why 2021 was the time to make bold moves, and what the future holds for creative marketing in NZ.

Harnessing the creative collective

Harnessing the creative collective

October 16, 2022October 5, 2022

Creative marketers tell how embracing the challenges of modern marketing and channelling a collective response can be a winning combo.

Opinion

Brand marketers prepare for the holy grail of marketing

Brand marketers prepare for the holy grail of marketing

October 20, 2022October 6, 2022

Liam Crause explains why marketers should sit up and take notice of what retail media has to offer as a full-funnel solution.

A marketer’s view on the pitch process

October 20, 2022October 14, 2022

Why marketers will continue to use a pitch to select agencies

October 19, 2022October 6, 2022

New Zealand businesses could adopt a privacy-first mindset to solve the trust gap

September 29, 2022September 29, 2022

Profiles

Marketer of the Year finalist – Melodie Vickars

Marketer of the Year finalist – Melodie Vickars

October 11, 2022October 14, 2022

Melodie Vickars shares what it takes to create a campaign that balances heart and science and shows up for customers when it matters.

Marketer of the Year finalist 2022 – Sean Wiggans

October 10, 2022March 15, 2023

Young Marketer of the Year finalist 2022 – Tina Stanke

October 7, 2022March 15, 2023

Marketer of the Year finalist 2022 – Angela Irwin

October 7, 2022March 15, 2023

From our Partners

The AI content marketplace

The AI content marketplace

December 14, 2023December 14, 2023

Artificial Intelligence has reshaped and redefined the content marketplaces since the technology took over in 2023.

Are you rocking the box?

Are you rocking the box?

December 14, 2023December 14, 2023

In an era of digital marketing, print marketing is making a comeback and is proving to be effective according to Reach.

Fujifilm ApeosPro: How in-house production print transformed Indevin Group’s creative department

Fujifilm ApeosPro: How in-house production print transformed Indevin Group’s creative department

December 14, 2023December 14, 2023

Villa Maria’s marketing team tells NZ Marketing Magazine how the in-house production printer boosts efficiency and enhances creativity.

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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