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Top Dogs

Introducing... Top Dogs of Marketing
What life is like for juniors trying to join the rat race
Why readers love magazines
Lessons from the Jaguar rebrand
The famous logo fails... and a local hit
My first 30 days working at an agency
Gen Z spills the tea
What is the ideal frequency for out of home?

AI is an ebike for the mind

Where are all the women exec creative directors?

Industry Insight

The last of the mass media

The last of the mass media

May 10, 2024June 3, 2025

Facing the decline of traditional media, advertisers are looking to Out of Home to provide reach with a broad audience.

Up the Wahs

Up the Wahs

May 2, 2024April 23, 2024

2023 was undeniably the year of the Warriors and their marketing team saw this as an opportunity to shift how they approached a regular season.

Cookie-less and confident: The evolving role of television commercials in New Zealand

Cookie-less and confident: The evolving role of television commercials in New Zealand

May 1, 2024April 23, 2024

Every three months, TRA and ThinkTV look into everyone’s favourite TV commercials and their effectiveness.

Charm by name, charming by nature

Charm by name, charming by nature

May 1, 2024April 30, 2024

One of New Zealand’s longest-standing independent agencies, Charm, reflects on challenges and positive change.

Behind the scenes: Cracking the effectiveness code

Behind the scenes: Cracking the effectiveness code

April 30, 2024April 23, 2024

After receiving the 2023 Grand Effie Award, Special NZ gives NZ Marketing a behind the scenes look into their award-winning work.

Reinventing for a new world

Reinventing for a new world

April 29, 2024April 30, 2024

Like many businesses, the catalyst for reinvention at Bastion Shine came in 2020, when Covid shut down the country.

Past Marketing Awards Winners

Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024

Best Use of Video Marketing Campaign Winner 2024

Best Use of Content Marketing Campaign Winner 2024

Best Retail & E-commerce Marketing Campaign Winner 2024

Best Public Sector/Government Marketing Campaign Winner 2024

Best Not-For-Profit Marketing Campaign Winner 2024

Best In-House Marketing Campaign Winner 2024

Best Data-Driven Marketing Campaign Winner 2024

Best B to C Marketing Campaign winner 2024

Best B to B Marketing Campaign Winner 2024

Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2024

Excellence in Sponsorship Strategy Winner 2024

Excellence in Social Purpose Driven Marketing Strategy winner 2024

Excellence in Public Sector/Government Marketing Strategy Winner 2024

Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024

Excellence in Not-For-Profit Marketing Strategy Winner 2024

Excellence in Marketing Communication Strategy Winner 2024

Excellence in Long-Term Marketing Strategy Winner 2024

Excellence in Financial & Banking Marketing Strategy Winner 2024

Excellence in Fast Moving Consumer Goods Strategy Winner 2024

Excellence in Data Insights Strategy Winner 2024

Marketing Team of the Year 2024

Future Marketer of the Year 2024

Marketer of the Year 2024

Brand of the Year Winner 2024

Excellence in Consumer Products & Services Strategy Winner 2024

Excellence in Brand Transformation Strategy Winner 2024

Best Overall Marketing Campaign Winner 2024

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards 2024 Hall of Fame

Announcing… the winners of the YouTube-NZ Marketing Awards 2024

Deep Dive

Fighting Fragmentation: How to avoid data silos and see the bigger picture

Fighting Fragmentation: How to avoid data silos and see the bigger picture

February 14, 2023February 23, 2023

With audiences being faced with more choice than ever before, we unpack what MarTech marketers can employ to overcome fragmentation.

Striking while the climate’s hot: Tackling sustainability in marketing

Striking while the climate’s hot: Tackling sustainability in marketing

December 6, 2022December 9, 2024

Ayla Miller discovers how marketers can harness enthusiasm to make the planet a better place while also turning a profit.

Omnichannel vs Multichannel: What’s the difference?

Omnichannel vs Multichannel: What’s the difference?

December 6, 2022December 6, 2022

Omnichannel & multichannel are words thrown around marketing circles. But what’s the difference and are there pros and cons for each?

A brand new world: Navigating a changing media landscape

A brand new world: Navigating a changing media landscape

December 6, 2022December 6, 2022

The marketing landscape is on the precipice of change as technology and the way audiences consume media evolves at an astounding rate.

Opinion

Are you electrifying your business or electrocuting it?

Are you electrifying your business or electrocuting it?

March 16, 2023April 3, 2023

The pitfalls of a ‘one size fits all approach’ to stage of life business marketing, and why not everything that sparkles is gold.

Get ready to ride a shifting of the tides

February 20, 2023February 23, 2023

The ever-changing face of digital

February 15, 2023February 15, 2023

Building ‘data relationships’ with Kiwis: From data haters to data lovers

February 15, 2023February 15, 2023

Profiles

Ian Hulme on experience and design

Ian Hulme on experience and design

March 17, 2023March 17, 2023

Ian Hulme speaks on lessons he’s learnt and the best piece of career advice he’s ever received.

Coming to College Hill

March 17, 2023March 17, 2023

Marketing through a cultural lens

March 17, 2023March 21, 2023

Reflections on a decade of defying expectations

March 17, 2023March 17, 2023

From our Partners

How do we right-size SMEs in New Zealand?

How do we right-size SMEs in New Zealand?

May 1, 2024April 23, 2024

Since the new leadership in 2019, Reach has undergone a transformation and CEO Straun Abernethy explains how this became their winning formula.

Lassoo redefines success with new brand promise

Lassoo redefines success with new brand promise

April 25, 2024April 18, 2024

After two decades, Lassoo Media and PR are introducing a new brand promise that is set to bring something new to the landscape.

Experimenting with AI: Lessons, advice and cautions from fellow Marketers

Experimenting with AI: Lessons, advice and cautions from fellow Marketers

April 23, 2024April 5, 2024

The Marketing Association talks to their members about using AI across their range of work and shares with NZ Marketing.

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NZ Marketing magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers in this country.

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