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  • My first 30 days working at an agency

  • Gen Z spills the tea

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AI is an ebike for the mind
Where are all the women exec creative directors?

Industry Insight

Lucky you!

July 15, 2024April 1, 2025

Our research gurus Carl Davidson and Duncan Stuart look into how much luck is involved when it comes to marketing.

Savvy spending, savvier marketing

July 12, 2024June 3, 2025

New Zealand is in a cost-of-living crisis, so what can brands do when Kiwis are holding on to their wallets tightly.

Does Aotearoa have adequate venues for major events?

July 10, 2024April 1, 2025

Graham Medcalf looks into New Zealand’s capacity to hold more large-scale events after Taylor Swift leaves out Aotearoa from her tour.

Rhythm, vines and brand activations

July 8, 2024June 26, 2024

New Zealand’s most popular festival, Rhythm & Vines talks about the value of activations at summer events like their own.

The secret to becoming New Zealand’s favourite ad

June 28, 2024July 24, 2024

Regular Carl Sarney from TRA talks what it takes to make it onto the list of New Zealand’s top 10 ads.

It’s not easy being green

June 27, 2024June 3, 2025

Advertising leaders are coming together to make the industry more sustainable through Ad Net Zero.

Past Marketing Awards Winners

Q&A with Jason Paris, One CEO and Marketing Hall of Fame winner 2024

Best Use of Video Marketing Campaign Winner 2024

Best Use of Content Marketing Campaign Winner 2024

Best Retail & E-commerce Marketing Campaign Winner 2024

Best Public Sector/Government Marketing Campaign Winner 2024

Best Not-For-Profit Marketing Campaign Winner 2024

Best In-House Marketing Campaign Winner 2024

Best Data-Driven Marketing Campaign Winner 2024

Best B to C Marketing Campaign winner 2024

Best B to B Marketing Campaign Winner 2024

Excellence in Travel/Leisure & Entertainment Marketing Strategy Winner 2024

Excellence in Sponsorship Strategy Winner 2024

Excellence in Social Purpose Driven Marketing Strategy winner 2024

Excellence in Public Sector/Government Marketing Strategy Winner 2024

Excellence in New Brand Development & Utilities/Communications Marketing Strategy Winner 2024

Excellence in Not-For-Profit Marketing Strategy Winner 2024

Excellence in Marketing Communication Strategy Winner 2024

Excellence in Long-Term Marketing Strategy Winner 2024

Excellence in Financial & Banking Marketing Strategy Winner 2024

Excellence in Fast Moving Consumer Goods Strategy Winner 2024

Excellence in Data Insights Strategy Winner 2024

Marketing Team of the Year 2024

Future Marketer of the Year 2024

Marketer of the Year 2024

Brand of the Year Winner 2024

Excellence in Consumer Products & Services Strategy Winner 2024

Excellence in Brand Transformation Strategy Winner 2024

Best Overall Marketing Campaign Winner 2024

One NZ CEO Jason Paris joins YouTube NZ Marketing Awards 2024 Hall of Fame

Announcing… the winners of the YouTube-NZ Marketing Awards 2024

Deep Dive

Keeping the Lotto dream alive

March 17, 2023December 9, 2024

Lotto NZ and agency partner DDB Group Aotearoa explain why their ‘Imagine’ brand platform has been so effective.

Islands in the stream

March 17, 2023March 21, 2023

As streaming services introduce ads, what does this mean for brands and how are local operators responding?

Advertising during a cost-of-living crisis

March 17, 2023April 13, 2023

Strategists and creatives share their thoughts on creating advertising that’s right for the current economic climate.

Open borders, open arms: The return of destination and travel marketing

March 16, 2023April 18, 2023

We find out whether attitudes around travel have changed following the pandemic, and how marketers are adapting to this new era.

Opinion

The challenger challenge

June 16, 2023June 16, 2023

With a mindset that sees their business ambitions go beyond conventional resources, and with an intention to effect change, these challenger brands are setting the […]

Robots, pets and peanuts: What’s the future of retail marketing

June 14, 2023July 10, 2023

Unlocking the power of first-party data

May 3, 2023May 9, 2023

The funnel is not dead, just different

March 31, 2023April 13, 2023

Profiles

Powering up the energy drink sector

November 13, 2023November 13, 2023

NZ Marketing caught up with Allison Yorston, as she embarks on her second year as the CMO for Frucor Suntory Oceania.

Uno Loco on fostering human connection

October 27, 2023November 28, 2023

Up-and-comer tackles women’s sport marketing

September 26, 2023September 18, 2023

Crunch time for marketer turned Pic’s CEO

September 25, 2023September 18, 2023

From our Partners

A beautiful collision

May 20, 2024June 13, 2024

Multiplied – where creativity and effectiveness meet to unleash commercial success. These days, creativity alone just isn’t enough. Clients need to see ideas lined up […]

Gravy on the side

May 17, 2024June 13, 2024

With decades of experience creating magic for companies of all sizes, the agency Good Gravy has become a secret sauce to be reckoned with.

Onfire Design cracks one of the world’s toughest markets

May 15, 2024June 13, 2024

Breaking into the Saudi Arabian market isn’t for the faint of heart, but that’s exactly what Onfire Design achieved with Fakieh Poultry Farms.

Gold Sponsors

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