Authenticity in sports sponsorship
With a jam-packed year of sports for New Zealand, NZ Marketing Magazine takes a look at the nature of sports sponsorships.
Industry Insight
A collection of industry insights published in NZ Marketing magazine.
How to make the most of your first-party data
The world is driven by data, but how can marketers use their first-party-data to leverage the best for their company.
The state of advertising in 2023
With the recent findings of the TRA Agency Perceptions Survey, we take a deep dive into the state of advertising in 2023 following turbulent times.
Brand keystrokes*: Digital advertising to watch
A creative pilgrim’s snapshot of brand work in New Zealand that leverages digital tools and platforms to build brand equity.
Thinkerbell spreads wings to New Zealand
Already well-established across the ditch, the independent agency is bringing its unique ‘Thinker & Tinker’ model to Aotearoa’s shores.
The Beauty of Sport
With a jam-packed year chocka full of sports in New Zealand, we take a look into the opportunities sports marketing and sponsorships hold.
Doing PR for PR
Public Relations Institute of New Zealand (PRINZ) Chairperson Heather Claycomb is on a mission to change how Kiwis perceive the profession.
Anxious Gen-Z driving design trends
Adobe reveals that Gen Z are influencing the design trends of 2023 and we will be seeing the return of retro aesthetics, a focus on mental health and more.
The power of print: How publishers are adapting in a digital world
Publishers are aiming to deliver branded content that goes beyond paper and ink, but are media buyers and marketers seeing this value?
Kiwi nappy brand Rascal + Friends takes on the world
Hannah Morris, Rascal + Friends’ Marketing Manager, shares the story behind the brands’ journey from D2C to flying off retailers’ shelves.