A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
Trust is a leading factor when it comes to New Zealanders purchasing decisions, a recent Adobe study has found. So, what can brands learn from this to ensure they retain trust and respect their customers’ data preferences?
Air NZ’s reputation is sky high for the eighth consecutive year according to the Kantar Corporate Reputation Index. NZ Marketing looks into what makes a brand reputable for New Zealanders in the current climate.
Sonic branding is a powerful tool that can quickly evoke an emotional response in a consumer. We speak to Kirsty Redfearn, Mastercard Australasia’s Head of Integrated Marketing and Communications, about the opportunities sonic branding can present where it is headed in the future, and how to get the most out of it.
New Zealand’s favourite ads are in the spotlight thanks to a strategic partnership between leading insight and research agency TRA and industry body ThinkTV.
A new Coca-Cola Zero Sugar recipe is about to hit the shelves replacing two other no sugar variations and simplifying the existing range. Will this change work in the company’s favour or does it risk losing a loyal customer base?
Take part in our State of Media 2022 Survey in partnership with Together NZ. Coming soon to NZ Marketing Online.
You’re probably using Google Analytics to measure the performance of your content and collect data for various things, right? If so, you have probably heard that Google is making the switch to Google Analytics 4 (GA4). But you, like many other website owners, might be asking, why the change? Also, what has changed? And most importantly – why should you change?
Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry shares insight on how to grow your network online.
It’s time to start putting together your entries for the TVNZ-NZ Marketing Awards. With an expanded programme and brand new categories, what exactly are the judges looking for this year? Michael Friedberg, 2022 Convenor of Judges, tells you everything you need to know to shine.
With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money says market research company Toluna New Zealand.