Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
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Your Data is F**ked: Mark McKenzie unveils harsh truth for marketers
Founder of Absolute Analytics Mark McKenzie speaks about his recently released book titled Your Data is F**ked: For Marketers.
Marketers look into Generative AI as customer expectations increase in Australia and NZ
ANZ brands will lead the next wave of global CX innovation as consumer expectations grow, according to new research from Adobe.
Inside the June/July 2023 issue of NZ Marketing
The June/July issue of NZ Marketing is on sale now and packed with inspired reads and exclusive insights, including a feature on AI and its impact on the industry.
The state of marketing in 2023
As the industry faces economic uncertainty, privacy regulations and more, industry predictions expect marketing in 2023 to be a time of embracing innovation.
Agency perceptions 2023
Partnering up with TRA, NZ Marketing looks are the insights into the nature of working relationship between agencies and marketers.
Ads by the numbers
Statistics share what advertising spends and trends look like over the past five years since 2018 across each quarter.
Authenticity in sports sponsorship
With a jam-packed year of sports for New Zealand, NZ Marketing Magazine takes a look at the nature of sports sponsorships.
How to make the most of your first-party data
The world is driven by data, but how can marketers use their first-party-data to leverage the best for their company.
The state of advertising in 2023
With the recent findings of the TRA Agency Perceptions Survey, we take a deep dive into the state of advertising in 2023 following turbulent times.