A collection of industry insights published in NZ Marketing magazine. This section is sponsored by independent media, digital and creative agency Calibre + Candor.
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.
As first-party data becomes increasingly valuable, we look at a different way of harnessing customer loyalty.
This issue puts a spotlight on MarTech and how these technologies can be utilised to give insight into what customers really want.
James Mok, Chief Creative Officer at Proximity NZ shares insight on what future-focused brands are doing to win over customers.
Samantha Osborne, General Manager of Cartology NZ on why the future of retail marketing is so much more than just omnichannel.
We unpack what strategies marketers are using to effectively personalise and individualise their marketing at all touchpoints.
Fiji has become the first country to join BeReal by launching its own account on the popular social media app.
This issue of NZ Marketing puts focus on the retail industry, and more specifically omnichannel approaches to retail marketing. From the latest trends in shopper marketing, the newest technologies, strategic insight from big brand retailers and more, this issue will inspire new ideas and ways of reaching your customers wherever you may find them.
