Are you a marketing decision maker? Take our ‘Agency Perceptions Survey: What Marketers Want’, in partnership with TRA.
Every two years NZ Marketing magazine survey’s the state of New Zealand Adland, with the aim of understanding how marketers in Aotearoa view the collective work of creative and media agencies. We invite you to complete this 10 minute survey about what you look for in work collaborations with your agency partner(s).
By clicking on the below link, you will be surveyed through a series of questions on your working relationship(s) with advertising and media agencies operating in New Zealand, representing your brand(s).
The industry-wide survey will assess challenges, strengths and weaknesses marketers experience when interacting with these agencies. It also probes budget allocation and spend, outsourcing vs insourcing, what the future of marketing holds for creative and media agencies in the current economic and social climate, and how new marketing technologies, tools and trends are impacting these client-agency relationships.
The survey is now closed and the results will be published in the March/April 2023 Issue of NZ Marketing on sale March 27, 2023. The results will provide agencies and marketers insight into some of the challenges their peers face, and how best to overcome these.