When it comes to digital B2B marketing, all that’s really required is the internet and a creative mind. And, while there’s a lot of commonalities between B2B and B2C marketing, those operating in each space will tell you, the tactics between the two are very different. Or are they? Monique McKenzie investigates.
It might not feel like the ideal time to market your service-based business, but marketing expert Kathryn McGarvey says taking this time to make some small changes to your tactics will have clients queueing up to work with you. And they’ll be the best clients you’ve ever had.
The best business advice that Luke Meurant says he ever received was “know your business”. Here, he explains how he’s translated this advice into a better understanding for his market.
This issue of NZ Marketing magazine is all about balancing data decoding with privacy parameters in a bid for greater personalisation in messaging.
Are silos the enemy of effective marketing? In a time of greater connectedness and integration, David Nothling-Demmer puts the question to leading marketers as they look to best navigate the nuances of modern marketing.
Mastercard’s inaugural Priceless Experiences Research highlights three key areas in how consumers have changed their behaviour: At My Best, Expanding Horizons and Breaking Away. Here the brand’s Kirsty Redfearn unpacks the research and explains how Mastercard is continually adapting to engage with consumers.
NZ Marketing chats to Rufus Chuter Managing Partner at Together about what makes for a good media strategy and how to best connect this to brand strategy.
Interbrand Australia and New Zealand has revealed the brands across the region with the potential to become global icons, including New Zealand-based B Corp broker, Sharesies.
The Government’s decision to extend Level 4 in Auckland until August 31, 23:59 has heightened our uncertainty around what level Auckland will be at on September 2, our planned 2021 TVNZ-NZ Marketing Awards Night. So, we have taken the decision to postpone the Awards Night until Thursday, December 2.
With the right mix of data smarts and future-focused media minds, MediaCom is helping brands better connect with consumers. Managing Director Zac Stephenson and Head of Strategy & Solutions Rikki Townsley explain why a ‘bigger picture’ approach to media planning is helping realise short- and long-term success for their clients.