Blog - Page 50 of 80 - New Zealand Marketing Magazine

Insight into the hearts and minds of New Zealanders

Stuff’s NowNext surveys tap into how Kiwis are feeling and provide audiences and commercial partners with more of what they want and need.

This issue includes an expose on the local video on demand and streaming industry along with a look into destination marketing and more.

Be innovative, be a trailblazer and stand out from the crowd. Young marketer Kelly Walsh speaks about her leap into marketing.

With technology racing ahead and the pandemic changing consumer behaviour, we hear from industry experts about what’s trending in MarTech.

Ayla Miller discovers how marketers can harness enthusiasm to make the planet a better place while also turning a profit.

Retailers are increasingly tapping into the power of social media to reach customers and sell their products.

Matt Jenks believes there are three critical components to developing great strategy. He shares them here and why they (mostly) work.

The pandemic may have accelerated online shopping but don’t go hanging a closed sign on your bricks and mortar store just yet says Jo Gaines.

Haydn Kerr and Wihan Meerholz share their thoughts on display advertising, calling on creatives to embrace the limitations of this form.

Omnichannel & multichannel are words thrown around marketing circles. But what’s the difference and are there pros and cons for each?