Blog - Page 52 of 103 - New Zealand Marketing magazine

Bigger budgets, bigger profits inside the banks’ marketing juggernaut

We go inside the marketing departments of Australian-owned banks to find out how they differentiate themselves in a crowded market.

With the voting turnout on a steady decline across NZ and specifically New Plymouth, the local district council had a goal to change this.

Seeing that Kiwis needed a trusted source of information on property, Trade Me, stepped up to provide this.

NZ’s ad market has shrugged off a retraction in Government category ad spend to delive record ad spend in the past financial year.

With a goal to eliminate viral hepatitis C, Te Whatu Ora embarked on a campaign that wasn’t just another government announcement.

Building on the success of previous campaigns, The National Collective of Independent Women’s Refuges set to work to match or exceed them.

With the STEM industry in New Zealand facing a huge shortfall in skills, Engineering NZ embarked on a mission to inspire rangatahi.

Political marketing experts share what to expect from this year’s election campaigns, and what the business world can learn from these.

Facing some startling statistics about fires in New Zealand, Fire and Emergency NZ set about to change them for the better.

Zuru Edge is all about disrupting and challenging the status quo and has its sights set on the pet treats industry with BONKERS.