Pandora’s box? Unleashing the power of AI
We explore how AI is shaking up the marketing industry and how we as an industry can prepare for the future.
Marketing with AI
B2B Marketer Rebecca Caroe sat down with with Copyright Licensing New Zealand’s CEO, Sam Irvine, to explore AI’s roles in marketing.
Behind the headlines: Investigating Curia’s latest media bias poll findings
We delve into the findings of the latest Curia Media Bias Poll and examine what polls like this actually tell us beyond the first glance.
2023 Up-&-Coming Marketer of the Year finalist – Georgia Rafe, Tonkin+Taylor
Shifting from Public Policy to Marketing during her studies, offered Georgia Rafe a unique perspective on the industry.
Dialling up the creativity: The story behind Skinny’s ‘Phone It In’ campaign
From appearing on billboards to takeaway cups, and outside an exotic dance club, we go behind the scenes of Skinny’s ‘Phone It In’ campaign.
The taste of success: Bluebird’s seven-decade brand evolution
With Bluebird marking its impressive 70 year milestone of delighting Kiwis’ tastebuds, we delve into its appeal as a snacking sensation.
2023 Marketer of the Year finalist – Diane Clark, Foodstuffs
Diane Clark used her skills and innovative thinking to lead a transformation of the Four Square brand which caught the judges attention.
Walking the ‘wear-out’ line: A look at New Zealand’s most beloved ads
Not only does New Zealand have stunning landscapes and a unique culture, as a nation it also has a deep love for creative and memorable advertisements. Here’s a look into the trends emerging from The Research Agency and ThinkTV’s Favourite Ads survey to find out what goes into creating a successful and well-loved ad.
Influence: The compelling end of an era
In a world where marketing plays an increasingly vital role in shaping society, the dangers of lacking a moral compass is telling.
The business, the board, and marketing
With tumultuous times ahead, understanding your board’s decision-making habits becomes all the more important.