Spark Foundry brings the ‘silver platter’ to New Zealand
Nestled within the walls of the iconic Saatchi & Saatchi building, NZ Marketing visits Spark Foundry NZ 18 months after its inception.
AuthorZahra Shahtahmasebi
Dialling up a transformation: Vodafone NZ’s journey to One NZ
Vodafone NZ’s metamorphosis into One NZ represents a complete brand transformation from international brand to local.
What’s behind the paywall
We speak with media organisations and a media buyer about the pros and cons of advertising behind the paywall.
Navigating the economic storm: A Q&A with Laura Davies of DDB
Laura Davies of DDB talks about navigating through the economic storm that the world and NZ is currently facing that is affecting the marketing industry.
Inside the June/July 2023 issue of NZ Marketing
The June/July issue of NZ Marketing is on sale now and packed with inspired reads and exclusive insights, including a feature on AI and its impact on the industry.
The state of marketing in 2023
As the industry faces economic uncertainty, privacy regulations and more, industry predictions expect marketing in 2023 to be a time of embracing innovation.
How to make the most of your first-party data
The world is driven by data, but how can marketers use their first-party-data to leverage the best for their company.
The state of advertising in 2023
With the recent findings of the TRA Agency Perceptions Survey, we take a deep dive into the state of advertising in 2023 following turbulent times.
Lessons learned: A CMO’s journey through 25+ years of marketing
Maryanne Smith talks us through her career and current role as CMO for Hunter Home and La-Z-Boy NZ and AUS.
Thinkerbell spreads wings to New Zealand
Already well-established across the ditch, the independent agency is bringing its unique ‘Thinker & Tinker’ model to Aotearoa’s shores.