Zahra Shahtahmasebi, Author at New Zealand Marketing magazine

2023 Up-&-Coming Marketer of the Year finalist – Georgia Rafe, Tonkin+Taylor

Shifting from Public Policy to Marketing during her studies, offered Georgia Rafe a unique perspective on the industry.

From appearing on billboards to takeaway cups, and outside an exotic dance club, we go behind the scenes of Skinny’s ‘Phone It In’ campaign.

With Bluebird marking its impressive 70 year milestone of delighting Kiwis’ tastebuds, we delve into its appeal as a snacking sensation.

Diane Clark used her skills and innovative thinking to lead a transformation of the Four Square brand which caught the judges attention.

As a child growing up in his parents’ dairy, Bejen Patel was drawn to enhancing the shopper experience, which naturally led him to marketing.

Marketer Ally Mayerhofler is kickstarting her career by tackling a different side of the women’s game: sports marketing.

Aimee McCammon talks taking Pic’s Peanut Butter from a small family-run operation to a globally recognised brand.

Sandra Daniel of Oceania was able to apply her experience to a category that desperately needed a re-invention.

The September/October issue of NZ Marketing is on sale now and packed with profiles on our Award winners, inspiring features and much more.

Angela March has been chosen as the sole representative from NZ to participate in the Global Women in Public Relations Empower programme.