Zahra Shahtahmasebi, Author at New Zealand Marketing magazine

The year of the customer

NZ Marketing explores the trends set to play important roles in the marcomms space over the next twelve months.

Sarah Kearney is using her experience to set The Warehouse Group up for future success with its digital transformation journey.

A look into trends shaping the MarTech space, what’s working, how new technologies are solving challenges and what the future holds.

Sophie Morris is a singer, actor, presenter and marketer. Here she explains what happens when her worlds collide.

Spark NZ has advanced its data driven marketing with an AI platform integrated into the company’s MarTech stack. Matt Bain explains how.

Simon Laird, of Google NZ shares his observations on the current state of the industry and tips on how best to prepare for the future.

With audiences being faced with more choice than ever before, we unpack what MarTech marketers can employ to overcome fragmentation.

This issue includes an expose on the local video on demand and streaming industry along with a look into destination marketing and more.

Be innovative, be a trailblazer and stand out from the crowd. Young marketer Kelly Walsh speaks about her leap into marketing.

With technology racing ahead and the pandemic changing consumer behaviour, we hear from industry experts about what’s trending in MarTech.