Zahra Shahtahmasebi, Author at New Zealand Marketing magazine

Insights from the women of Publicis Groupe ANZ

The women of Publicis Groupe ANZ reflect on how the organisations diverse and inclusive policies has impacted their career paths.

The Barbie movie directed by Greta Gerwig, captivated audiences not only for its social commentary, but also its colossal marketing campaign.

We chat to Senior Vice President and Head of Innovation of Vice Media, Mark Adams, and the brains behind award-winning campaigns.

Brand experience agency Uno Loco is headed for a future where human-to-human connection reigns supreme.

Passengers passing through Wellington Airport during June and July encountered what appeared to be a troll causing chaos.

NZ Marketing editor, David Nothling Demmer in conversation with global brand consultant and acclaimed professor Mark Ritson

Among the journalists invited to Salesforce’s Connections 2023 is our Feature Writer Ayla Miller who will report back from the Windy City.

Growing up with a marketer in the family inspired Josh Sutcliffe to follow suit, and the allure of tacking something new everyday drives him.

With a love for building relationships with others, finalist Jeanne Kim tells us what it’s like being a young marketer.

The fashion trend cycle is often said to repeat approximately every two decades. A similar pattern can be observed in retail marketing.