Best B2C Marketing Campaign 2023
Kiwis are struggling to make sustainable choices while staying warm in their homes, so ANZ set out to enable them to do both.
Kiwis are struggling to make sustainable choices while staying warm in their homes, so ANZ set out to enable them to do both.
Wanting to reimagine the Brother brand, the ‘It Just Works’ campaign was able to speak to both retail and B2B audiences.
Wanting to grow the meat category, Silver Fern Farms set out on a mission to change how Kiwis think about premium packaged meat.
Squirrel needed a campaign that fit the budget, fostered trust with homebuyers, and levelled the playing field for homeowners and savers.
Beef has long been the backbone of McDonald’s menu, but with chicken becoming more popular, the chain had to rethink its chicken offering.
With the voting turnout on a steady decline across NZ and specifically New Plymouth, the local district council had a goal to change this.
Seeing that Kiwis needed a trusted source of information on property, Trade Me, stepped up to provide this.
NZ’s ad market has shrugged off a retraction in Government category ad spend to delive record ad spend in the past financial year.
With a goal to eliminate viral hepatitis C, Te Whatu Ora embarked on a campaign that wasn’t just another government announcement.
Building on the success of previous campaigns, The National Collective of Independent Women’s Refuges set to work to match or exceed them.