A new advertising opportunity is coming soon for Kiwi agencies and marketers.
Lumo Digital Outdoor is set to launch Aotearoa’s largest roadside landscape digital billboard on November 2, located on the corner of 898 Great South Road in Penrose, Tāmaki Makaurau.
Lumo co-founder and CEO Phil Clemas says the new site reflects the growing demand from advertisers for premium digital OOH that combines strategic location with standout creative potential.
“Lumo-Great Southern Lights gives brands a rare combination of scale, visibility and time in one of Auckland’s busiest transport arterials. Positioned on a main arterial route corner on Great South Road, it will be seen early and viewable from all four intersections, presenting a genuine opportunity for advertisers to build fame and for agencies to develop work designed specifically for the environment,” he says.
New digital canvas
The site reaches 95,000+ Kiwis weekly and delivers 2.2 million impressions*. The audience includes commuters, trade fleets, business decision-makers and retail customers. The site also connects key areas across the city like Auckland Airport, the CBD, Sylvia Park, Ikea and as well as being in close proximity to Mt Smart Stadium.
At 26.4 metres wide by six metres high, Lumo-Great Southern Lights is more than four times the size of Lumo’s hero 12m x 3m landscape digital billboard. It will deliver 158 sqm of digital roadside presence with a distinctive corner return.
As well as size, the format offers brands and marketers the opportunity to plan and produce work specifically for a premium large-format digital landscape roadside environment.
For New Zealand creative teams, Lumo says it marks a significant new digital landscape canvas in market and a chance to develop ambitious public-facing work at a cinematic scale not previously available roadside.
Lumo is now in discussion with agencies and brands ahead of launch, with limited inaugural availability for early access to the format.
*knOOH, Reach & Impressions reporting, AP18+, 100%, 2026)
