‘You don’t have to be the cleverest person in the room’ – Q+A with John Mescall
Dentsu’s John Mescall discusses why knowing how humans operate is more important than being the cleverest person in the room.
dentsu
A collection of news stories and articles featuring dentsu Aotearoa and dentsu Media. These pieces were published across NZ Marketing magazine’s print and online platforms.
Dentsu Aotearoa is all about people
What is most important for dentsu Aotearoa? From campaigns to their guiding philosophy and company culture, it’s helping people thrive.
Good for the planet and for business: Sea Cleaners, JCDecaux, Dentsu launch Reverse Media Schedules
Non-profit organisation Sea Cleaners and outdoor media company JCDecaux have teamed up to combat world’s worst outdoor ads – litter.
Gen Z spills the tea on agency life
They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits?
How marketers can thrive in 2025
‘Survive to 2025’ is so last year. With economic green shoots emerging, NZ Marketing magazine looks at how marketers can thrive in 2025.
AI in 2025 and beyond
OpenAI version five is due out later in 2025, promising to be 100 times more powerful than the last iteration.
Kiwi networked agencies have creativity without borders
There are a number of networked agencies in New Zealand. They have global connections, but what makes them still Kiwi at heart?
Excellence in Social Purpose Driven Marketing Strategy winner 2024
ASB’s song with NZ popstar Benee has won accolades for its innovative way in supporting Kiwis suffering with anxiety.
Excellence in Brand Transformation Strategy Winner 2024
The supermarket brand, FreshChoice takes home the Excellence in Brand Transformation Strategy at the 2024 YouTube NZ Marketing Awards.
How can retail raise the bar in real life?
Consumer spending is down with, ramping up the competition within the industry, leaving retailers to take a new look at its approach.