November’s month in media
It’s Together’s monthly round-up of media stories. November 2025 felt like a culmination of several themes that have dominated the year.
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Together
A collection of news stories and articles featuring New Zealand’s largest independent media agency, Together. These pieces were published across NZ Marketing magazine’s print and online platforms.
October’s month in media
Each month, Together highlights five standout media stories from New Zealand and beyond. October was a month of acceleration.
AI isn’t coming for your job. It’s coming for your processes
Together’s Matt Bale says that in the AI-augmented future, bots will handle the grind work, leaving creativity and brainpower to humans.
September’s Month in Media
Together brings you the Month in Media. September 2025 saw major moves in agentic payments, positive signs for local print and big steps in media measurement.
Paying for content: should media outlets let us read for free?
As media outlets hide articles behind paywalls or introduce subscriber models, industry figures join the debate about whether it’s right to charge readers for the news.
Indie agency Together expands, but the mission remains the same
As an indie agency, Together has been able to shine through the competition. But how did the two friends, colleagues and co-founders do it?
Making the most of it
Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.
Keeping it local
Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.
Leaning into the next era of change for media agencies
The landscape of media agencies is ever-changing and new Chair of Commercial Communication Council’s Media Committee shares his views.
Evolving the media agency model with Together Connect
Motivated by “unfinished business” in the agency world, Andy Bell, formerly of TRACK, has joined the Together team.