The future of search: Why GEO is more than a buzzword
Search isn’t dead. It’s alive and more complex than ever. The question for marketers is this: will AI cite your brand in its answer?
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Together
A collection of news stories and articles featuring New Zealand’s largest independent media agency, Together. These pieces were published across NZ Marketing magazine’s print and online platforms.
AI-driven marketing starts with infrastructure
As generative AI reshapes the ecosystem, infrastructure is marketing’s next advantage, says Suraj Barnawal from Together.
March 2026 month in media
In March, the Together team highlights key media stories and one standout campaign, covering attention, readership shifts and AI risks.
February 2026 month in media
Every month the Together team highlights five media stories that defined the month. February’s word of the month was momentum.
January 2026 month in media
Together’s January 2026 round-up of media stories highlights how interfaces consumers use to discover brands are changing rapidly.
Procurement rules change is a boost for indies
The Government’s new procurement rules are a breakthrough for Aotearoa’s independent advertising agencies, say Together’s Annabelle Wilkinson and Georgia McNaught.
December’s month in media
Together’s December 2025 round-up of media stories hints at what media planning needs to prepare for in 2026.
November’s month in media
It’s Together’s monthly round-up of media stories. November 2025 felt like a culmination of several themes that have dominated the year.
October’s month in media
Each month, Together highlights five standout media stories from New Zealand and beyond. October was a month of acceleration.
AI isn’t coming for your job. It’s coming for your processes
Together’s Matt Bale says that in the AI-augmented future, bots will handle the grind work, leaving creativity and brainpower to humans.