September’s month in media
Together brings you the Month in Media. September 2025 saw major moves in agentic payments, positive signs for local print and big steps in media measurement.
Media intelligence brought to you by 
Together
A collection of news stories and articles featuring New Zealand’s largest independent media agency, Together. These pieces were published across NZ Marketing magazine’s print and online platforms.
Paying for content: should media outlets let us read for free?
As media outlets hide articles behind paywalls or introduce subscriber models, industry figures join the debate about whether it’s right to charge readers for the news.
Indie agency Together expands, but the mission remains the same
As an indie agency, Together has been able to shine through the competition. But how did the two friends, colleagues and co-founders do it?
Making the most of it
Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.
Keeping it local
Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.
Leaning into the next era of change for media agencies
The landscape of media agencies is ever-changing and new Chair of Commercial Communication Council’s Media Committee shares his views.
Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
Evolving the media agency model with Together Connect
Motivated by “unfinished business” in the agency world, Andy Bell, formerly of TRACK, has joined the Together team.
Aligning values: responsible media and brand messaging
Graham Medcalf takes a look at how our uncertain world is making us rethink our values and consumer interactions.
The media agency is dead
The future of the media agency is a big and exciting unknown but one that also surfaces some confronting truths, writes Rufus Chuter.