Making the most of it
Following the news of the closure of Newshub and TVNZ, Niko Kloeten looks at what traditional media still has to offer.
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Together
A collection of news stories and articles featuring New Zealand’s largest independent media agency, Together. These pieces were published across NZ Marketing magazine’s print and online platforms.
Keeping it local
Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.
Leaning into the next era of change for media agencies
The landscape of media agencies is ever-changing and new Chair of Commercial Communication Council’s Media Committee shares his views.
Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
Evolving the media agency model with Together Connect
Motivated by “unfinished business” in the agency world, Andy Bell, formerly of TRACK, has joined the Together team.
Aligning values: responsible media and brand messaging
Graham Medcalf takes a look at how our uncertain world is making us rethink our values and consumer interactions.
The media agency is dead
The future of the media agency is a big and exciting unknown but one that also surfaces some confronting truths, writes Rufus Chuter.
Eyes on the prize: Moving towards the future of media, Together
Managing Partners at Award-winning agency Together, Kris Hadley and Rufus Chuter reflect on what sets them apart.
This just got personal(ised)
We unpack what strategies marketers are using to effectively personalise and individualise their marketing at all touchpoints.
Breaking down the silos
Are silos the enemy of effective marketing? In a time of greater connectedness and integration, David Nothling-Demmer puts the question to leading marketers as they look to best navigate the nuances of modern marketing.