Rufus Chuter on the resurgence of media strategy
NZ Marketing chats to Rufus Chuter Managing Partner at Together about what makes for a good media strategy and how to best connect this to brand strategy.
Smart thinking + straight talking brought to you by 
Together
A collection of news stories and articles featuring New Zealand’s largest independent media agency, Together. These pieces were published across NZ Marketing magazine’s print and online platforms.
Integrated marketing: the key to bridging message and moment
It’s an omni-channel, context-sensitive, hyper-personalised world out there, and customers expect consistent brand interactions across every touch point. Paid, earned and owned – someone’s going to have to bring it all together. Jonathan Cotton asks who and how?