issue 88 Archives - Page 2 of 5 - New Zealand Marketing magazine

A collection of news stories and features published in NZ Marketing magazine issue 88, September-November 2026.

We made 34 covers for issue 88

Issue 88 of NZ Marketing magazine is a special one… we made 34 different versions of the cover! Here’s the story behind it.

The 2026 Hall of Fame inductee Wendy Rayner has a constant thread running through her trailblazing career: people at the centre.

Tina from Turners’ reputation precedes her. The same is true for general manager of marketing Sean Wiggans.

Digital performance specialist Emi Cross has just begun her career journey. The path ahead is bright.

As competitors evolved, the Animates team put their customers at the heart of the business, driving real-world impact and commercial results.

Already New Zealand’s most visited property platform, Trade Me Property grew its share by really understanding buyers and sellers.

Samsung New Zealand rose up against its major competitor, Apple… and rebelled against its parent company.

Gen Z actively avoids credit cards, afraid of racking up debt. Most banks would try to relieve their terrors, but Westpac embraced them.

When AI search results made 2degrees invisible, there was only one thing to do. Start speaking the same language as their customers.

With an avalanche of mortgage refinancing on the way, ASB needed to win over a key part of the home lending ecosystem: third-party advisers.