issue 88

When a fast-growing competitor was breathing down its neck, AMI didn’t need to build from scratch. It went back to its founding purpose.

Battery-powered tools changed the game for premium petrol brand Stihl. Rather than become irrelevant, it chose to reinvent itself.

Trade Me rebuilt its recommendation engine to connect with members at just the right moment.

Kiwis were aware they needed protein, so adapting to changing meal habits was the key to Anchor’s strategy.

After spotting significant gaps in the market, Zuru set out to create a haircare brand designed to cater for all types.

Kiwis had forgotten Steinlager’s roots, so the marketing team set out to restore its place as a symbol of New Zealand pride.

Trade Me’s new martech ecosystem prioritises customer health – delivering relevant, timely interactions at scale.

Fisher & Paykel Healthcare brought homewares and interior design into its first B2C campaign for F&P Solo, targeting doctors and patients.

Faced with rehoming 2,000 dogs at once, Greyhounds as Pets decided to make a statement. A fashion statement.

Sponsoring Auckland FC was a new way for ANZ to grow brand consideration in its largest competitive market: Tāmaki Makaurau.