issue 88

Sixt NZ navigated out of a performance trap with a gear change from car rental provider to a lifestyle authority.

Switching to the Red Shed’s iconic branding connected Warehouse Mobile consumers with a trusted Kiwi retailer.

Functional selling wasn’t cutting it, so OfficeMax switched tack and set out to create brand loyalty with new campaign: ‘There for all of it’.

NZ Post used Census stats and store-level data to win back high-value senders with a simple offer: set price packages during Christmas.

After household cleaner sales declined, ecostore set out to challenge the belief that ‘eco’ cleaners don’t perform as well as chemical ones.

What’s better than a half-hearted “thank you driver”? Your name and bus number up on billboards across Auckland.

Tourism NZ targeted Michelin with an offer it couldn’t refuse, convincing the international guide to make a special journey to Aotearoa.

Faced with tough competition and a cost of living crisis, KFC tackled its seasonal slump by out-interrupting rivals.

When Auckland Transport needed cut-through with West Aucklanders, it treated the launch of an upgraded bus corridor like a music release.