issue 88 Archives - New Zealand Marketing magazine

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A collection of news stories and features published in NZ Marketing magazine issue 88, September-November 2026.

Attention Seeker’s Nathan James on how to make social media feel social

The secret to winning on social media lies in the name: these channels are meant to be social spaces, says The Attention Seeker’s Nathan James.

OneMusic NZ’s Greer Davies on how the right retail music can influence customer behaviour, strengthen brand identity and drive sales.

New offices, award wins and a raft of distinctive creative work that shifts the dial… Quantum Jump has been busy. What does the future hold?

The media migration story appears to be over, according to new research. What comes next is more interesting, says Together’s Rufus Chuter.

A ChatGPT update might have had implications on AI traffic, but it’s largely gone under the radar, says Calibre + Candor’s Marco Zdrenka.

The new Quality of Attention Index provides compelling evidence that magazines deliver a environment where content is noticed and remembered.

‘We need to change’ isn’t a plan. For Federation’s leaders, the next big move for marketers comes down to two words: be different.

Thompson Spencer shows how connecting every touchpoint with a single idea can create movements that engage whole communities.

YouTube is the hub of modern entertainment for Kiwis. It’s a unified ecosystem where brands can thrive by taking a ‘YouTube-first’ approach.

Advertising technology company Kargo’s interactive full-screen and multi-panel formats capture viewers’ attention.