issue 85 Archives - Page 3 of 4 - New Zealand Marketing magazine

A collection of news stories and features published in NZ Marketing magazine issue 85, December 2025-February 2026.

AI in 2026: slop, suspicions and sometimes useful

We’ve fooled around with AI – is 2026 the year we find out? NZ Marketing magazine editor Penny Murray gives a sitrep.

Mike Gray is celebrating 30 years in outdoor advertising. The Go Media co-owner talks through the agency’s origin story.

How Phantom Billstickers grew from an underground poster outfit to a national platform for culture, creativity and connection.

Who better to champion your brand than the people who rep it every day? It’s no surprise more employees are appearing in ads.

People love getting together, and events are a great environment to showcase your brand. But how can you show up to the party?

Federation says ROI² – creativity that delivers compound impact – is the strategy for winning brands in 2026.

36 Presents’ media strategist Andrea Long says if keeping up with AI feels impossible, here’s how to start.

Special PR strategist Nina Richardson loves that there are lots of different right answers… all grounded in truth.

NZ Marketing’s issue 85 cover features fingerprints from the actual people who make the magazine. Here’s a video of how we did it.

Keeping your customers happy is about to get much easier for Kiwi businesses, with high-tech rewards and promotions platform iGoDirect.