Why local media is crucial for marketers
It’s been a brutal few years for NZ media, but Kiwi brands and agencies are teaming up to support an industry crucial to their success.
issue 85
A collection of news stories and features published in NZ Marketing magazine issue 85, December 2025-February 2026.
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Your next customer could be an AI agent
LLM shopping companions are about to flip online purchasing habits. It’s a huge opportunity for smaller brands.
AI v the human touch: You don’t win hearts by posting more
AI can help brands churn out more content, faster. But quantity isn’t connection, says Think Folk’s Courtney Henderson.
AI v the human touch: Chase the dream client
Making powerful work isn’t about household brands and hot categories, says Likeminds’ Noel Blackwell. It’s about genuine human connections.
AI v the human touch: the art of connection
As modern tech delivers polished efficiency, genuine human input has never been more crucial to producing good work, says Arie Hoeflak.
Brands search for answers on AEO tactics
AI is rapidly changing the face of search. Tracksuit’s Connor Archbold helps us unpack AEO tactics is and what they mean for brands in 2026.
Procurement rules change is a boost for indies
The Government’s new procurement rules are a breakthrough for Aotearoa’s independent advertising agencies, say Together’s Annabelle Wilkinson and Georgia McNaught.
Why you need a brand reputation management plan
If you don’t have a brand reputation management plan before an issue occurs, you’re already several steps behind.
Trust is the new key metric
In 2026 and beyond, integrity – not just innovation and profit – will be key to brand success, says Nikki Wright of Wright Communications.
How to win on LinkedIn
LinkedIn works, as long as you’re not using it like it’s 2022. LinkedIn and social selling specialist Kate Nankivell has tips for success.