The Monkeys are now Droga5 Aotearoa. They plan to make it interesting
The Monkeys is now Droga5 Aotearoa. As with all good rebrands, they’ve been thinking about their point of difference and what the new identity will […]
issue 81
A collection of news stories and features that were published in NZ Marketing magazine issue 81, December-January 2024/2025.
Read more from the archives
Finding the unique value of a business and how to supercharge it
Design agency Milk’s approach is all about uncovering what makes a business truly unique and using that to create a future-focused brand.
Frank Energy & Motion Sickness find success by embracing ‘boring’
NZ Marketing talks to the brains behind Frank Energy and Motion Sickness’ ‘Same Energy, Probably Cheaper’ platform which won multiple awards in 2024.
Playful is the new purpose-driven advertising
Industry experts share their knowledge on why humour is back in fashion and what it takes to land the joke.
Fostering future marketing leadership in New Zealand
The Marketing Association of New Zealand helps to upskill marketers at every stage of their career with dedicated programmes.
A winning model
NZ Marketing sat down with Sacha Moore, Founder & Director of Jetblack Production to mark six years of the business.
Market your way to recovery
New Zealand has endured a long economic downturn, experts give insights into how marketers should position their brands for recovery.
AI in 2025 and beyond
OpenAI version five is due out later in 2025, promising to be 100 times more powerful than the last iteration.
Auckland FC is all about the fans
Before Auckland FC had kicked a ball in the Australian and New Zealand A-League, the club’s goal was clear: fans come first.