issue 79 Archives - Page 2 of 3 - New Zealand Marketing magazine

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The next big thing

Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.

In an effort to introduce KFC’s new marketing strategy, the fast-food chain teamed up with Special PR to get things on the road.

After earning Kantar’s February Ad Impact award, the fruit and veg susbscription service, Wonky Box is now joining in on the FMCG race.

For the first time Australians were surveyed on what their favourite ad is, so what is the difference between the two audiences?

Kantar’s Blueprint for Brand Growth uses 6.5 billion data points to rewrite the marketing playbook, analysing 54 markets over 10 years.

We know video is essential, but how do you shoot for success on different platforms? Webflicks founder Lou Harness gives a quick rundown.

Award-winning and global agency, DDB Aotearoa talks about what it is like working in a smaller country where they have to act local.

John Miles is reminiscing. The Marketing Association turns the big 5-0 this year and he’s taking a walk down Marketing Campaign Memory Lane.

Stu Rutherford, Managing Director at The Agency 88, offers straightforward tips for brands wanting to connect
with Asian communities.

Understanding audiences and their cultural worldviews is crucial for crafting effective campaigns, says Aotearoa-Pacific agency Bright Sunday.