The next big thing
Editor Penny Murray takes a deep dive into the wave of data-driven marketing and finds how to tame it.
issue 79
Behind the scenes: Gravy Train puts KFC back on track
In an effort to introduce KFC’s new marketing strategy, the fast-food chain teamed up with Special PR to get things on the road.
Wonky thinks out of the box
After earning Kantar’s February Ad Impact award, the fruit and veg susbscription service, Wonky Box is now joining in on the FMCG race.
Not much change, but a lot of differences
For the first time Australians were surveyed on what their favourite ad is, so what is the difference between the two audiences?
Drive growth by being meaningfully different to more people
Kantar’s Blueprint for Brand Growth uses 6.5 billion data points to rewrite the marketing playbook, analysing 54 markets over 10 years.
Camera Chameleon
We know video is essential, but how do you shoot for success on different platforms? Webflicks founder Lou Harness gives a quick rundown.
Think global, act local
Award-winning and global agency, DDB Aotearoa talks about what it is like working in a smaller country where they have to act local.
A toast to the greatest campaigns of the last 50 years
John Miles is reminiscing. The Marketing Association turns the big 5-0 this year and he’s taking a walk down Marketing Campaign Memory Lane.
Speak the language, win hearts
Stu Rutherford, Managing Director at The Agency 88, offers straightforward tips for brands wanting to connect
with Asian communities.
The art and science of weaving cultural communications
Understanding audiences and their cultural worldviews is crucial for crafting effective campaigns, says Aotearoa-Pacific agency Bright Sunday.