issue 79 Archives - New Zealand Marketing magazine

Media intelligence brought to you by

Theatre company flips the script

For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.

In a fragmented media market, retailers are having to be smarter when it comes to selling advertising solutions.

One in seven Kiwis live rurally, so how can brands tap into this market and make it worth it? Niko Kloeten investigates.

After the cancellation of select news programmes, Kiwis are eyeing up new places where they can consume content, and that includes the audio space.

Popular podcast, The Morning Shift, is changing how New Zealander’s interact with the world of audio content.

For the first time, the 2024 finals for Super Rugby Aupiki was streamed on TikTok and we get the behind the scenes look of how it all went down.

Programme Director for Creative Advertising at MDS sits down with NZ Marketing to talk about how every year is a white knuckle ride.

Following the news of cancellations of major shows on the NZ television programming, Bernadette Basagre takes a look at the world of digital videos.

Non-alcoholic brand, Curious AF sits down with NZ Marketing Magazine to talk how they were able to market itself into the US market.

Mitre 10 is celebrating its 50 years and Zahra Shahtahmasebi sits down with CMO, Jules Lloyd Jones to talk past, present and future.