Marketing: What’s compelling and what’s colouring-in?
Marketing should be the engine room of any business, but it doesn’t always get the respect it deserves.
Comms Council
A collection of news stories and articles featuring the Commercial Communications Council of Aotearoa New Zealand. These pieces were published across NZ Marketing magazine’s print and online platforms.
The Comms Council represents its member agencies in the advertising, media and communications sectors in Aotearoa New Zealand.
Effectiveness above everything: reflections on the 2025 Effie Awards Aotearoa
This year’s winners show that the most effective campaigns blend fresh strategy, unexpected creativity and results that speak for themselves.
Effie Awards Aotearoa: Why this year’s results matter
Effies convenor of judges Murray Streets says the awards are not about trophies, but about sharing insights on great marketing.
Advertising is about ‘the power of ideas’
Zola Prendeville is a senior media planner buyer at MBM Wellington. She brings zest to her work and a genuine care for people.
Can advertising save the planet?
Not by itself. But with a carbon footprint similar to aviation, getting our (green) house in order will certainly help.
Comms Council census shows diversity is a priority
The Comms Council has early results from its latest DEI Census Survey. There’s still a lot of room for progress, says its CEO Simon Lendrum. […]
Gen Z spills the tea on agency life
They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits?
Where are all the women exec creative directors?
How do we get more women exec creative directors? Three who’ve done it share their ideas. The good news is: we can all help.
Paying for content: should media outlets let us read for free?
As media outlets hide articles behind paywalls or introduce subscriber models, industry figures join the debate about whether it’s right to charge readers for the news.
Her first five and the next five
Grace Chittock has been in the industry for around five years and already is a Media Planner at Spark Foundry and Deputy Chairperson of First Five Rungs.