It’s not easy being green
Advertising leaders are coming together to make the industry more sustainable through Ad Net Zero.
Comms Council
A collection of news stories and articles featuring the Commercial Communications Council of Aotearoa New Zealand. These pieces were published across NZ Marketing magazine’s print and online platforms.
The Comms Council represents its member agencies in the advertising, media and communications sectors in Aotearoa New Zealand.
Keeping it local
Graham Medcalf takes a deep dive into why New Zealand’s indie agencies are some of the best in the world.
Behind the scenes: Cracking the effectiveness code
After receiving the 2023 Grand Effie Award, Special NZ gives NZ Marketing a behind the scenes look into their award-winning work.
The rise and rise of te ao Māori
Ayla Miller takes a deep dive into the evolving cultural landscape of Aotearoa and the challenges and opportunities businesses are facing.
Ad sector responds to climate emergency with launch of sustainability initiative
An initiative inviting advertisers, media owners, production and advertising agencies to collaborate on climate action has launched in NZ.
Ideas that work
Comms Council CEO Simon Lendrum on why the Effies are so valuable to our industry.
Marketing in a downturn
Companies closing, staff being made redundant, employees taking pay cuts, this is the Covid-19 landscape. Graham Medcalf takes a look into what an economic downturn means for the marketing industry and what marketers need to do to adjust to the new reality.
Public relations in the age of fake news
In the era of fake news and a tsunami of content, it is more important than ever to have third-party endorsement, but paid content is having the effect of making some more educated consumers less trusting of media and more wary of what is real news. Graham Medcalf takes a look.