Pivoting to first-party data
Matt Jarman says collecting data is the easy part. But, if marketers don’t know what data is being collected, how can communication be truly personalised? […]
Opinion
Secrets of success
Agencies are dead? Long live agencies? Chemistry’s Director Mike Larmer suggests how they can secure a more successful future for themselves (and their clients).
Un-Busy Your Life
Taking up the baton in this issue’s Making Business Personal Relay is Cassie Roma, who reveals the ‘secret’ to creating an environment that allows your creativity to thrive.
Market research trends in 2022 – what to expect
Stephen Walker, Regional Director, NZ, Toluna, a tech company operating in the market research space, talks about the key changes experienced within the industry in 2021, and how these will affect us in 2022.
The Marketing Evangelist
Talk up your title! That’s the word from Marking Association CEO John Miles, who says marketing sometimes doesn’t get its dues – and that may be the fault of the marketers themselves.
Help your brand live up to its potential with optimised brand health tracking
Don’t you hate the term ‘never lived up to their potential? We often hear it when talking about up-and-coming sports players or when successful people fall off the wagon. It’s really a term that suggests you had everything there and going for you, but you didn’t use it.
How Your Brand Can Be a Better Talent-Magnet
Kiwi marketer Hamish Thomson, former Global Brand Head of Mars, explains why rewards are key to attracting talent.
Meet Robyn, Facebook’s Experimental Automated Marketing Mix Modelling Code
Facebook has released a new experimental measurement approach, Robyn 3.0 – a new take on marketing/ media mix modelling. Here, Qassem Naim takes us through a few of its elements that are designed to help improve your current marketing analytics across all media investments.
Get Personal! Know Your Business
The best business advice that Luke Meurant says he ever received was “know your business”. Here, he explains how he’s translated this advice into a better understanding for his market.
Expectations of Experiences in a Pandemic
Mastercard’s inaugural Priceless Experiences Research highlights three key areas in how consumers have changed their behaviour: At My Best, Expanding Horizons and Breaking Away. Here the brand’s Kirsty Redfearn unpacks the research and explains how Mastercard is continually adapting to engage with consumers.