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As podcasts become increasingly mainstream, marketers are now needing to hop on the bandwagon as a tool for brands to reach their niche.
A collection of media stories and features published in NZ Marketing magazine. This section is sponsored by Together, NZ’s largest independent media agency.
As podcasts become increasingly mainstream, marketers are now needing to hop on the bandwagon as a tool for brands to reach their niche.
Fiona Murray, Head of Entertainment Streaming at Neon gives details on what’s new for the platform and how it’s adjusting to competition.
With new FAST Channels, shows such as ‘Paddy Gower Has Issues’ and new local content, ThreeNow is taking its services to the next level.
TVNZ’s TVNZ+ rebrand has cemented the platform as a fully-fledged streaming destination.
The Magazine Publishers Association presented 22 awards at the Webstar Magazine Media Awards 2022 last week, including top honours for NZ Marketing magazine in its category.
Fiji has become the first country to join BeReal by launching its own account on the popular social media app.
Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry shares insight on how to grow your network online.
In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.
NZ Marketing chats to Rufus Chuter Managing Partner at Together about what makes for a good media strategy and how to best connect this to brand strategy.
It’s a tough landscape out there for marketers at the moment, but there’s still a lot to get excited about… From VR and 5G to greater personalisation, Jonathan Cotton takes a look at the trends.