Marketing

Interbrand Australia and New Zealand has revealed the brands across the region with the potential to become global icons, including New Zealand-based B Corp broker, Sharesies.

Annie Dow has been in the brand design business for over 25 years, and is an advocate for using a brand’s positioning to help grow business. She’s made it her mission to share with people the value of design to all businesses – especially when it comes to strategic brand positioning.

Throughout this issue of NZ Marketing you will read insights from marketers, brand guardians, creative, strategic, and business leaders about how they are best navigating ‘Strategy’.

Matt Jarman Head of Insight & Analytics at TRACK Aotearoa sits down with me for a discussion on how marketers can get their MarTech working smarter when interpreting customer data.

How analytically mature is your digital marketing? NZ Marketing in association with Absolute Analytics is asking digital marketers to share with us their experiences with data management and web analytics in relation to their marketing efforts. Complete our simple 10-minute survey and share with us the challenges, opportunities and hopes for your digital marketing.

From real-time data, a quest for relevance and a move to online qual, NZ Marketing chats with Stephen Walker, Business Director, ANZ at Toluna who reveals the top five trends affecting the way New Zealand businesses and marketers will gain consumer insights in 2021.

Inside the March/April 2021 issue of NZ Marketing, your guide to essential marketing, advertising and media matters in New Zealand.

In a year punctuated by the Covid-19 pandemic and ongoing business and retail challenges, digital marketing campaigns took pride of place at the Shop! ANZ 2020 Retail Marketing Awards.

When a crisis occurs, who do you call? Who indelibly comes to mind? Ghostbusters, Batman, Wonder Woman? We know no fantasy fictional character who can aid during this Covid-19 pandemic. But, we do know a super-marketer.

Forget last year, 2021 is finally here and you’re ready to make a splash with that shiny new marketing strategy. Having identified your goals and researched the market, you’ll be keen to dive straight into some well-chosen tactics – top of which should be your website.