The taste of success: Bluebird’s seven-decade brand evolution
With Bluebird marking its impressive 70 year milestone of delighting Kiwis’ tastebuds, we delve into its appeal as a snacking sensation.
Deep Dive
Walking the ‘wear-out’ line: A look at New Zealand’s most beloved ads
Not only does New Zealand have stunning landscapes and a unique culture, as a nation it also has a deep love for creative and memorable advertisements. Here’s a look into the trends emerging from The Research Agency and ThinkTV’s Favourite Ads survey to find out what goes into creating a successful and well-loved ad.
Spark Foundry brings the ‘silver platter’ to New Zealand
Nestled within the walls of the iconic Saatchi & Saatchi building, NZ Marketing visits Spark Foundry NZ 18 months after its inception.
Dialling up a transformation: Vodafone NZ’s journey to One NZ
Vodafone NZ’s metamorphosis into One NZ represents a complete brand transformation from international brand to local.
Capturing the summer that never sleeps
When Special presented a script including a mer-man, pillow marshmallows, and a half-fox half-human, the Kathmandu team said, “let’s do it!”
Taking OOH into the future
Twenty twenty two promises a lot of movement in OOH in the way of standards, measurements, and buying opportunities.
Keeping the Lotto dream alive
Lotto NZ and agency partner DDB Group Aotearoa explain why their ‘Imagine’ brand platform has been so effective.
Islands in the stream
As streaming services introduce ads, what does this mean for brands and how are local operators responding?
Advertising during a cost-of-living crisis
Strategists and creatives share their thoughts on creating advertising that’s right for the current economic climate.
Open borders, open arms: The return of destination and travel marketing
We find out whether attitudes around travel have changed following the pandemic, and how marketers are adapting to this new era.