What’s the ideal frequency for out of home?
What happens to the brain when you see a billboard – and does it still light up on repeat viewings? JCDecaux decided to find out.
Seven things ecommerce brands are getting wrong in 2025 (and how to fix them)
PH Digital CEO Christine Kearney shares seven things ecommerce brands are getting wrong in 2025 and how to fix them.
A Gen Z graduate reports: My first 30 days working at an agency
Fresh out of uni, Mary Nadong has started as a junior copywriter at Chemistry. The Gen Z graduate tells us about her first month on the job.
What they’re teaching Gen Zs at uni these days
How marketing courses are taught has changed significantly. Two AUT lecturers talk us through what Gen Zs are learning in 2025.
Gen Z spills the tea on agency life
They’re young, fun and making agencies hum. Now Gen Z is joining the ranks, what can the industry learn from the new generation of suits?
David ‘DT’ Thomason’s advice on writing briefs
Advertising legend David ‘DT’ Thomason was behind the strategy for Tina from Turners. He knows a thing or two about writing briefs.
Anthem wants clients to find their most powerful voice
Anthem’s founders wanted to break free from traditional corporate comms to tell clients’ stories in new ways. This is their story.
Cancer charity chooses the light side of breast health
Breast Cancer Foundation NZ chose a playful take on a serious topic with its Normal for Me campaign. Here’s why.
Inside PH Digital’s Market Report: May 2025
PH Digital’s Market Report is an essential source of clarity, context and actionable insight. Here is the report for May 2025.
Where are all the women exec creative directors?
How do we get more women exec creative directors? Three who’ve done it share their ideas. The good news is: we can all help.