Back to the future: the return of the advertising commission model
Harry Dalton, founder of Academy Agency, announced via Instagram on November 13 that his agency would be swapping from monthly package deals to a commission model.
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AuthorZahra Shahtahmasebi
Brands press the upgrade button on sponsorships
In recent years how companies and brands work around sponsorships has changed drastically, but how has it affected consumers?
How marketers can capture the magic of sport
2024 has been a big year for sports in New Zealand and across the world, so where do marketers fit in the conversation?
‘Don’t fear being wrong’
Sports commentator Scotty Stevenson sits down with Zahra Shahtahmasebi to talk about what his day looks like and advice for young dreamers.
Her first five and the next five
Grace Chittock has been in the industry for around five years and already is a Media Planner at Spark Foundry and Deputy Chairperson of First Five Rungs.
Modern PRs: the Swiss Army knives of storytelling
The world of PR is rapidly changing especially with the rise of social media and the decline of traditional media.
In the mix
As New Zealand becomes more and more diverse, marketing strategies need to change to accommodate this new Aotearoa.
Theatre company flips the script
For the marketing of Auckland Theatre Company’s play, Red, White and Brass, AI was used to enhance community engagement.
Can brand and performance marketing be friends?
To end the debate, TikTok and Tracksuit came together to prove that brand marketing and performance marketing can indeed, be friends.
The Morning Shift shifts the audio space
Popular podcast, The Morning Shift, is changing how New Zealander’s interact with the world of audio content.