From scribbles and lines to creative times
Chief Creative Officer at Bastion Shine, Richard Maddocks talks his creative process when approached with a challenging brief.
AuthorZahra Shahtahmasebi
The New Era of Michael Hill honours heritage, looks to future
Chadstone, a Melbourne shopping mall described as The Fashion Capital, seems like the logical place to launch The New Era of Michael Hill.
Rhythm, vines and brand activations
New Zealand’s most popular festival, Rhythm & Vines talks about the value of activations at summer events like their own.
Behind the scenes: Driving hotter sales over summer
DDB Group Aotearoa gives us a behind the scenes look on their popular and funny summer Driver Tax campaign.
Out with the old, in with the gold(ie)
Co-founder and Director of investment platform, Goldie sits down with NZ Marketing to talk about their unconventional marketing strategy.
Chronically online
Junior Art Director, Aaliyah Wattie at YoungShand talks how being chronically online has helped her in the advertising world.
What’s trending in the creator economy?
There are 4.9 billion social media users globally, so what do brands need to know about this giant of a channel?
‘Our survival depends on telling new stories’ – messages of hope from Future State 2024
If there was a key message to come out of Future State 2024, it was that all of us of have a role in creating […]
Motherhood, meals, and masterpieces
Alex Kenny, Creative Director at Mediawork’s very own in-house creative studio, Passionfruit talks motherhood, creativity, and her favourite Christmas meal.
Up the Wahs
2023 was undeniably the year of the Warriors and their marketing team saw this as an opportunity to shift how they approached a regular season.