Lessons for Marketers on the Back of Covid-19
NZ Marketing catches up with Jo Mitchell to get her thoughts on where marketing is headed in 2021 and the lessons marketers can take from a Covid-19-tainted 2020.
AuthorNZ Marketing Team
Design-led Marketing in the Digital Age
NZ Marketing looks at what it means to be a design-led brand and how marketers can leverage design-thinking to bolster their digital efforts.
Meet the World’s Best Brand Guardians
The Brand Finance Brand Guardianship Index 2021 has been released and we have details of the top brand guardians and how they may inspire your brand leadership.
Hypermedia Unveils Creative Marketing Solution for Tip Top
The latest offering from Hypermedia sees the retail media owner team up with Tip Top and MBM to deliver a special installation that is set to take the ice-cream-maker’s marketing to the next level.
Photo Gallery: 2020 TVNZ-NZ Marketing Awards
Missed the 2020 TVNZ-NZ Marketing Awards or just want to relive all the magic from the night? Check out our photo gallery with images of all the winners and entertainment.
Finding Value In In-house Research
How truly agile research from Yabble informed foodstuffs’ crisis response to Lockdown and beyond.
Re-evaluating Marketing Strategies in a Time of e-Commerce Expansion
Brazilian specialist in digital content and digital marketing, Tiago Ribeiro, highlights two marketing strategies brands need to consider in the wake of the expansion of e-commerce in the current global climate.
Seeking New Zealand’s Best Brand Strategy Team
Do you have the best brand strategists in country? Enter The BrandPro Challenge powered by Noel Leeming and be in to win a $10,000 tech package and bragging rights for all of New Zealand.
Redefining the Comms and Marketing Profession Post-Pandemic
With brands now more visible than ever, but budgets tightening because of Covid-19’s impact (and recession), marketers and communications professionals need to be innovative in how they get their messages across. As they look to increase evaluation, refine content and enhance owned media, a new report offers some insight into how the comms and marketing profession must evolve.
Creating On Fire Brand Design
In an often crowded market, how do brands stand out? What makes for on-point brand design? We sit down with the Founder of award-winning Onfire, Sam Allen, who offers some unique insight into making your brand visually appealing.