Annemarie Browne of Lotto NZ
After winning Marketer of the Year at the 2020 TVNZ-NZ Marketing Awards a year ago, Annemarie Browne reflects on marketing in a pandemic, embracing
the needs of customers and tapping into emotion with ‘Imagine’.
AuthorNZ Marketing Team
David Owen of oOh!media
Out-of-home outfit oOh!media is taking its smarts to the next level with the appointment of a new Research & Insights Director. Tasked with understanding the evolution of oOh!media’s consumers, the former Research Manager at TVNZ talks up the strengths of the sector and shares how he’s helping marketers overcome its challenges.
A world made better through creativity and data
We talked to EightyOne Managing Director Matt West about how Wellington’s largest independent agency is using good data and super creativity to change the world.
Is your brand fit for the future?
By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna’s Regional Director Stephen Walker explains how his company is helping brands explore tomorrow, now.
Crumbling Cookies
In January 2020 Google announced that third-party cookies would be phased out and by 2022/3 would no longer be available for companies to use. NZ Marketing spoke to the team at Together to get their take on what this means for marketers.
Best Emerging Business/New Brand 2021
Before the seltzer category had even made its way to New Zealand shores, DB Breweries were one step ahead.
Retail 2021 – sponsored by The Radio Bureau
A perfect marriage between creativity, customer data and media technology – Woolworths delivered on its online shopping promises.
Best Marketing Communications Strategy 2021 – sponsored by NZME
With flagging sponsorship attribution, ASB needed to improve its market position. So, ASB gave away the National rugby team.
New Zealand companies leaving money on the table due to poor customer experiences
Three quarters of New Zealanders say they are dissatisfied with their experiences as customers, according to the Qualtrics 2022 Global Consumer Trends study recently launched.
Horse’s Mouth: Megan Clark Cook of Wunderman Thompson
Wunderman Thompson is a leading creative agency specialising in building personalised connections and enduring relationships through advertising, digital and experiences.