Best Marketing on a Shoestring Budget
When the nation went into Lockdown, the Royal New Zealand Returned & Services’ Association and New Zealand Defence Force were forced to completely rethink traditional Anzac Day celebrations.
AuthorNZ Marketing Team
Best Brand Extension/Innovation 2021
After scouring the Earth for the technology that would allow Tegel to create the taste and texture of authentic fired chicken – direct from the freezer – in 2019 they finally cracked it.
Best In-house Marketing
Despite Covid-19 coinciding with Cardrona’s largest online sales month, the Cardrona in-house marketing team managed a historic sixth consecutive year of pre-season sales growth.
Best Marketing Communications Strategy & Travel/Leisure
Tourism New Zealand has spent over 20 years consistently building a strong and unique position for New Zealand as a holiday destination. But, with plateauing visitor arrivals and growing global competition, the brand needed a much-needed wakeup.
Young Marketer of the Year 2020
With a vision to be world-class in everything – especially chocolate-making – Whittaker’s is helping nurture some world-class marketing talent. So, it’s no surprise that mould-breaking Brand Manager, Liv Glazebrook, is this year’s TVNZ-NZ Marketing Young Marketer of the Year.
Marketer of the Year 2020
Annemarie Browne is in it to win it as she elevates Lotto NZ to the next level with her creative and integrated marketing strategies.
Supreme Winner: Sharesies
Financial services company, Sharesies started trading in 2017 with 100 investors and around $5,500 funds under management. Today, it has 163,000 customers and nearly $500 million funds under management. Here’s how a small shift in marketing strategy resulted in an exponential spike in investor confidence.
NZ Marketing Map of Adland 2021
In the March/April 2021 issue of NZ Marketing, we map out the country’s creative and media agencies with a special Map of Adland. Get a downloadable copy here.
Digital Marketing Drives Retail Business
In a year punctuated by the Covid-19 pandemic and ongoing business and retail challenges, digital marketing campaigns took pride of place at the Shop! ANZ 2020 Retail Marketing Awards.
Native Advertising: A Misunderstood Medium; Storytelling For Greater Impact
Too many marketers have relegated native advertising to its most simplistic form, forgetting its inherent superpower – the ability to adapt to any environment. It’s time to unleash creativity and unlock immersive customer experiences, says Verizon Media’s New Zealand Sales Director, Arnaud Calonne & Head of Native, Sebastian Graham.